Here at Chico Velo we strongly believe in helping protect the environment in order to enjoy it today and tomorrow. With over 3,000 riders participating in the Wildflower every year, a lot of waste could be generated if we are not conscious of our choices. Our goal is to limit that waste and divert as much as possible from our landfill by restricting the types of containers used during our event, composting, to recycling as much as possible. What does Zero Waste Mean? Zero Waste means nothing from our event would end up in the landfill, but rather everything would be recycled or composted.
Historical Numbers for our Zero Waste Efforts
About the Numbers
Note: Chico Velo's goal is to always achieve 95% diversion from the landfill at the Wildflower Century and we take steps both upstream and downstream to get there. Our focus is on waste reduction and minimization throughout every aspect of the event and then require all recyclable or compostable materials from our vendors. Chico velo works to educate staff, volunteers, and participants on the importance of zero waste and to help us achieve our goal of 95% diversion.
Difference between Recycle, Organics, and Compost:
Diversion Rate: percentage of the total waste generated that was diverted from the landfill. For example, the diversion rate for 2018 was 73% which meant that only 27% of all the waste generated at the Wildflower Century went to the landfill while 73% was diverted through recycling and in this case anaerobic digestion for all the organics at Northstate Rendering.
With your help and participation our ultimate goal is to have our event be ZERO WASTE. By participating in the Wildflower you are helping support our efforts! Thank you!