Pre-Ride Party and Expo

The Wildfest is FREE and OPEN TO ALL. This pre-ride party hosted on the day before the ride at the Silver Dollar Fairgrounds. Stay tuned about information on dates and vendors for 2023.

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Food & Beverage Vendors

See what Chico has to offer - grab a delicious bite to eat and a drink from one of the following vendors.
Sierra Nevada & Duffy's Tavern - Serving up delicious local fresh brews including the exclusive Wildflower IPA
Gnarly Deli - On a never ending quest to provide the very best sammiches in the world and stopping at nothing
Fiesta Taco - A local taco truck serving great tasting Mexican food at affordable prices
The Knot Haus - Specializing in traditional European treats like soft pretzels
Mockingbyrd Coffee - A super fun mobile coffee trailer offering organic, small batch coffee and other delightful treats

Sierra Nevada Beer Garden ~ With Exclusive Wildflower IPA

The return of the Wildflower Century means the return of the Wildflower IPA!! Our sponsors and partners at Sierra Nevada brew a one of a kind delicious IPA in the name of the Wildflower... and yes it's brewed with wild flowers. Our friends at Duffy's Tavern man the beer garden every year and serve this specialty beer along with others throughout the WildFest and on ride-day.

Wildflower Store ~ Annual Blow Out Gear and Apparel SALE!

The Wildflower is the best time to get the gear and apparel you've had your eyes on. We will have tons of new merchandise (after all, there hasn't been a Wildflower in 2 years!) and amazing deals on vintage items. All proceeds from the Wildflower ride and store go directly to supporting Chico Velo events and programs.

Adventure & Health Vendors

Cycle California Magazine - Bringing the most current California cycling news
Explore Butte County - Giving information on all things travel and adventure in Butte County
Waste Management - Talking Zero Waste events and our impact
Honey Run Covered Bridge Association - Selling Ride to Rebuild Jersey's and talking the bridge rebuild
Chico BikeSmith - Bringing local handmade and unique furniture and jewelry made with bicycle parts
Gadget Girl's Goods - Bringing handmade up-cycled bicycle part jewelry & home goods
Kucharik Bicycle Clothing - Bringing unique and comfortable cycle gear and apparel
Turkey Tail Farm - Bringing local hydrosols and herbal tonics
TriSports Jewelry - Bringing cycling, running, swimming and Triathlon related jewelry, apparel, and totally cool stuff
Discover Klamath - Meet me in Klamath and start discovering what all the buzz is about
Enloe Medical Center - Discussing heart disease prevention and offering resources