Pre-Ride Party and Expo
Stay tuned about vendor information for 2023.
The Wildfest is FREE and OPEN TO ALL. This pre-ride party hosted on the day before the ride at the Silver Dollar Fairgrounds.
The Wildfest is FREE and OPEN TO ALL. This pre-ride party hosted on the day before the ride at the Silver Dollar Fairgrounds.
Food & Beverage Vendors
See what Chico has to offer - grab a delicious bite to eat and a drink from one of or amazing vendors.
Sierra Nevada Beer Garden ~ With Exclusive Wildflower IPA
The return of the Wildflower Century means the return of the Wildflower IPA!! Our sponsors and partners at Sierra Nevada brew a one of a kind delicious IPA in the name of the Wildflower... and yes it's brewed with wild flowers. Our friends at Duffy's Tavern man the beer garden every year and serve this specialty beer along with others throughout the WildFest and on ride-day.
Wildflower Store ~ Annual Blow Out Gear and Apparel SALE!
The Wildflower is the best time to get the gear and apparel you've had your eyes on. We will have tons of new merchandise (after all, there hasn't been a Wildflower in 2 years!) and amazing deals on vintage items. All proceeds from the Wildflower ride and store go directly to supporting Chico Velo events and programs.
Adventure & Health Vendors