The Wildflower Is Back In Full Bloom!
The 2024 Wildflower Century is Sunday, April 28th, 2024 following the pre-ride WildFest on Saturday, the 27th. Early-registration for the Wildflower opens Mid November. Check back regularly for updates on vendors, routes, merchandise, and more and make sure you are signed up for Chico Velo's newsletter!
The Chico Wildflower & Wildfest 2023 was a blast with over 2,000 riders, dozens of vendors, and hundreds of volunteers. We hope everyone who participated had a great time and we're really excited for 2024!
New to the Wildflower?
Chico Wildflower Century riders can choose from 7 route options designed for riders at all ages, stages, and abilities. Your registration includes a custom Specialized water bottle, fully loaded rest stops, SAG support, and a delicious post-ride meal and dessert. Sierra Nevada's has previously brewed the Wildflower IPA to be on tap during the event.
We kick off each year with Wildfest, a pre-ride celebration, rider check-in, food trucks, and vendor expo which is free and open to the public. Join us at the Silver Dollar Fairgrounds on Saturday & Sunday for a full bicycling weekend.
Pre-order additional merchandise during registration. If you already registered and still want to order merchandise, simply go back to the registration page and select "merchandise only" from the drop-down menu. All pre-orders will be available for pickup during the Wildfest on Saturday April 27th, 12p-6p.
Chico Wildflower Century riders can choose from 7 route options designed for riders at all ages, stages, and abilities. Your registration includes a custom Specialized water bottle, fully loaded rest stops, SAG support, and a delicious post-ride meal and dessert. Sierra Nevada's has previously brewed the Wildflower IPA to be on tap during the event.
We kick off each year with Wildfest, a pre-ride celebration, rider check-in, food trucks, and vendor expo which is free and open to the public. Join us at the Silver Dollar Fairgrounds on Saturday & Sunday for a full bicycling weekend.
Pre-order additional merchandise during registration. If you already registered and still want to order merchandise, simply go back to the registration page and select "merchandise only" from the drop-down menu. All pre-orders will be available for pickup during the Wildfest on Saturday April 27th, 12p-6p.
