Coming Soon!
Registration
New Merchandise
Updated Routes
Volunteer Signup
Registration
New Merchandise
Updated Routes
Volunteer Signup
Event Overview
Pre-Ride Festival & Check-In: Saturday, April 24th 12pm-6pm
Ride Day & Check-In: Sunday, April 25th 5:30am - 5pm
Start/Finish: Silver Dollar Fairgrounds, Chico, CA
Routes: 8 Options from 12-125 miles for all ages and abilities
We've Got You Covered: Support vehicles along routes, stocked rest stops, maintenance stations, post-ride meal
Pre-Ride Festival & Check-In: Saturday, April 24th 12pm-6pm
Ride Day & Check-In: Sunday, April 25th 5:30am - 5pm
Start/Finish: Silver Dollar Fairgrounds, Chico, CA
Routes: 8 Options from 12-125 miles for all ages and abilities
We've Got You Covered: Support vehicles along routes, stocked rest stops, maintenance stations, post-ride meal
What is the Wildflower?
For 45 years, the Wildflower Century Ride & Festival has welcomed cyclists from across the country to Chico, California- showcasing Butte County's incredible road cycling and spectacular spring wildflowers!
With eight scenic routes ranging from family-friendly rides to a challenging 125-mile mountain route, the Wildflower has something for everyone.
For 45 years, the Wildflower Century Ride & Festival has welcomed cyclists from across the country to Chico, California- showcasing Butte County's incredible road cycling and spectacular spring wildflowers!
With eight scenic routes ranging from family-friendly rides to a challenging 125-mile mountain route, the Wildflower has something for everyone.
Festival Weekend
The Wildflower is more than just a ride, it’s a celebration of cycling and community! Join us the day before the ride finish line festival for:
The Wildflower is more than just a ride, it’s a celebration of cycling and community! Join us the day before the ride finish line festival for:
- Live music & entertainment
- Local food trucks & vendors
- Shakeout Ride
- Cycling gear & community expo
- Bicycle skills rodeo for all
- Helmet decorating station
- Fun for the whole family
Why Ride?
The Wildflower is brought to you by Chico Velo, a 501(c)(3) nonprofit with a mission to promote bicycling for transportation, recreation and health through public education, advocacy, and community stewardship.
All proceeds from the event directly support Chico Velo's regional advocacy for safer bicycling infrastructure, community education and stewardship - including our Trailworks and Adopt-a-Path programs. By participating, you are supporting our work for another year!
The Wildflower is brought to you by Chico Velo, a 501(c)(3) nonprofit with a mission to promote bicycling for transportation, recreation and health through public education, advocacy, and community stewardship.
All proceeds from the event directly support Chico Velo's regional advocacy for safer bicycling infrastructure, community education and stewardship - including our Trailworks and Adopt-a-Path programs. By participating, you are supporting our work for another year!



