Vendor Waitlist Now Open!
While our vendor selection process has been finalized, we are still accepting vendors on our waitlist in case of last minute cancellations! Feel free to still apply!
Festival, SATURDAY APRIL 26, 12-6PM
Bicycle Festival and Pre-Ride Party
The Wildflower Festival is FREE and OPEN TO THE PUBLIC.
This community festival and pre-ride party is hosted on the day before the ride during registration check-in at the Silver Dollar Fairgrounds. Come celebrate all things bicycle with us!
This community festival and pre-ride party is hosted on the day before the ride during registration check-in at the Silver Dollar Fairgrounds. Come celebrate all things bicycle with us!
Festival Highlights
Bicycle Skills Rodeo for Kids & Equipment Giveaway!
Butte County Public Health (BCPH) is hosting a Bicycle Skills "Rodeo" to help kids and adults with their bicycle skills! This event is FREE and we hope you'll join us! BYOB - Bring Your Own Bike to practice traffic and bike skills, with scheduled rounds TBD.
In addition to the Rodeo, BCPH will be doing helmet and bike light giveaways! So be sure to stop by their booth to enter the drawing!
In addition to the Rodeo, BCPH will be doing helmet and bike light giveaways! So be sure to stop by their booth to enter the drawing!
Sierra Nevada Beer Garden
The return of the Wildflower Century means the return of the beer garden!! Our sponsors and partners at Sierra Nevada are bringing a select handful of their unique brews to share with all who are participating at the festival! Our friends at Duffy's Tavern man the beer garden every year and serve this specialty beer along with others throughout the WildFest and on ride-day.
Barajas Taqueria
A locally owned and operated food truck that has friendly employees and delicious food! Their specialty is their Birria. Serving quesabirrias, tacos and burritos. We are honored to have a local small business bring people together to enjoy high-quality, fresh food truck styled food.
A locally owned and operated food truck that has friendly employees and delicious food! Their specialty is their Birria. Serving quesabirrias, tacos and burritos. We are honored to have a local small business bring people together to enjoy high-quality, fresh food truck styled food.
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Wills Catering ~ Smokehouse on Wheels
This year, we would like to welcome an Oroville staple, Wills Catering known for their delicious BBQ, burgers, dogs and sides! They love to serve their community good food with a fun atmosphere. Definitely a must try when you come by!
This year, we would like to welcome an Oroville staple, Wills Catering known for their delicious BBQ, burgers, dogs and sides! They love to serve their community good food with a fun atmosphere. Definitely a must try when you come by!
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Lovely Layers Cruising Cakery
Lovely Layers Cruising Cakery is serving all of your favorite sweets! They have items for everyone including Espresso, Breakfast, and Dessert. There is no shortage of sweetness here!
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Wildflower Store ~ Annual Blow Out Gear and Apparel SALE!
The Wildflower is the best time to get the gear and apparel you've had your eyes on. We will have tons of new merchandise and amazing deals on vintage items. All proceeds from the Wildflower ride and store go directly to supporting Chico Velo events and programs.
Sponsor Booths:
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Sierra Nevada
Big things happen when you do things differently. Like brewing what you love and changing the course of American craft beer.
Waste Management
Helping us reach our Zero Waste goals.
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Performance Bicycles
We strive to provide riders with the gear and support for the next big challenge.
Cycle CA Magazine
Your source for bicycle inspiration and Northern California events,
Butte County Public Health
Hosting a Bicycle Rodeo for all ages to practice your skills and learn more about bike safety.
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Explore Butte County
Where you're never at risk of running low on activities!
Paul Component Engineering
A local factory that specializes in manufacturing bike parts and more.
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Vendor Booths:
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Lovely Layers Cakery
Serving all of your favorite sweets, including Espresso, Breakfast, and Dessert!
A Taste of Mi Kasa
Venezuelan empanadas, made to order! We offer a variety of options including vegans and vegetarian empanadas!
The Xerces Society
An international nonprofit organization that protects the natural world through the conservation of invertebrates and their habitats.
Smashing Crafts
Custom piñatas, hand made hair accessories and home goods!
Sisters At OLCY Boutique
Saddle up with us, sisters Rachelle and Tara…..bringing western flair to women's clothing with a fun, funky, and boho twist!
Lemurian Honey Company
Pre-package raw honey, cream honey, candles, honey sticks gift mugs and gift baskets etc
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Wills Catering
Fresh Smoked Tri-Tip & Pulled Pork Sandwiches are our specialty!
Barajas Taqueria
Locally Owned And Operated, Our Specialty Is Our Birria: QuesaBirrias, Tacos and Burritos!
Dirty Dames
Dirty Dames provides trail testing performance gear and accessories for men and women!
Marin Century
Organizer of beautiful rides across Marin County California! Recognized by Outside Magazine!
Knead Massage
Providing post event sports massage for all those aches and pains you may feel after your bike ride!
Scentsy
Warmers, wax melts, cleaning products, and laundry products.
Gadget Girls
Hand-made home goods and jewelry from used & worn bicycle parts for all to enjoy
Rotary Club of Greenville
Sponsor of the Indian Valley Century ride
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Nemos Rice Plate
Bringing you fresh and hot Asian Cuisine that we love!
Oregrown
Ethical and sustainable cannabis.
530 Food Rescue
A food recovery project in Butte County working to save perfectly good food from going to waste!
Only Love and Co
A brand dedicated to handmade jewelry, custom apparel, seasonal home decor, and a curated selection of stones and crystals!
Scentsy
A non-profit community arts organization based in Chico, Ca, that believes in social and creative power of printing as a tool for change!
All Electric Motion
The best all electric bike store in 100 miles!
Native Forever
Native arts and crafts
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